Startups move fast. Markets change. Capital runs out. The founders who succeed are the ones who stay aligned, navigate conflict, and adapt together.

At CoFounder Fit, we provide every founder with clarity, resources, and support to build a partnership that can go the distance.

Strong Partnerships

Build Legendary
Startups

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You've Been There

We’re currently conducting interviews to uncover the stories behind co-founder success and failure. 
If you’ve built with someone (or tried to), we’d love to hear what you’ve learned.

We want to hear your real experiences:

The big wins

The lessons you wish you'd learned sooner

The breaking points

The tough conversations

Hard-won wisdom for the next generation

Critical moments that tested partnerships

Difficult discussions that made you stronger

Success stories and breakthrough moments

Whether you're a...

Solo Founder

Co-Founder

Experienced Founder

Coach, VC, or Advisor

Deciding whether to bring on a partner

Working through growing pains

Been through a breakup or buyout

Seen dozens of partnerships succeed or fail

Share Your Story

What's Next

Platform Launch – December 2025

Book Release – Spring 2026

Access interactive assessments, templates, and insights to strengthen your cofounder partnership.

Learn from research, founder stories, and proven frameworks for alignment and decision-making.

Meet the Authors

Chief Product Officer at Upflex, a global platform for flexible work. Ginger is a repeat founder and Partner at Sero Partners, where she helps early-stage companies scale with smart product and growth strategies. She’s built and exited startups across continents and is a member of the Forbes Technology Council.

Alička C. Pistek

A communications leader who helps startup founders strengthen their partnerships and build stronger companies, Alicka draws on global experience in brand strategy and storytelling. As co-author of an Amazon bestseller, she brings insights that turn good teams into great ones.

Ginger Dhaliwal

Chief Product Officer at Upflex

Communications & Brand Strategy Leader

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